« I work for Mindsteps, INC., a sta

« I work for Mindsteps, INC., a start-up firm located in Silicon Valley that develops human resources management software for large corporations that have at least 2,500 employees. Currently, we are marketing our main product called Career Steps, which is a software program that helps employees to assess their interests, values and skills in order to create a career development plan. More and more corporations are buying Career Steps as a cost-effective solution to the issues that human resources departments face, such as staff turnover, motivating workers and increasing employee productivity. Thanks to the success of an initial pilot, this year Hewlett- Packard is making Career Steps available to 125,000 of their employees around the world. As the Product Marketing Manager, I coordinate the planning and manage the business and marketing efforts for the product. An important aspect of my job involves making sure the product meets the marketing requirements once it is completed. At the moment, I am contacting potential clients and am working on the marketing requirements for the next version of our product. On Tuesday, we are presenting the innovative features of the new version of Career Steps to our main customers.